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Starter
Up to $10k/month ad spend
$1500 / month
One-time setup fee: $2,000
What’s included:
- 2 types of campaigns (search, performance max)
- 25 – 50 keywords
- 1 set of creatives
- Click fraud monitoring & prevention
- Call tracking
- Industry & competitor analysis
- Landing page audit
-
Initial campaign development, strategy, ad copywriting, and testing
Google analytics & tag manager setup - 3-month media plan
- Conversion tracking
- Campaign management
- Bi-weekly reporting
Growth
Up to 100k/month ad spend
$2500-$4500 / month
One-time setup fee: $3,500
What’s included:
- Google search and DSA
- Performance max
- Display remarketing
- Local service ads
- 200 – 300 keywords
- One-time: 3 sets PMAX & GDN creatives
- Quarterly creative refresh
- Industry & competitor analysis
- Landing page audit & optimisation
- Google analytics & tag manager setup
- Initial campaign development, strategy, ad copywriting, and testing
- 3-month media plan
- Conversion tracking
- Campaign management
- Weekly reporting
Scaling
Up to $500k/month ad spend
$7500 /month
(+ 1% ad spend)
What’s included:
- Google PPC network
- Bing ads
- LinkedIn ads
- Programmatic advertising (CTV, Audio, In-game, DOOH)
- Customer list targeting
- One-time: 2 sets display ads creatives
- Monthly creative refresh
- Click fraud monitoring & prevention
- A/B testing of ad copy, bidding experiment, and landing page
- Keyword research, industry & competitor analysis
- Initial campaign development, strategy,copywriting, and testing
- 3-month media plan
- Weekly reporting